raymondnextlogoFabric retailer, marketer and manufacturer Raymond Limited has launched its official online store RaymondNext.com, which will be an one-stop e-commerce platform for all Raymond brands and services. The website will include inventories from its four apparel brands, namely Color Plus, Park Avenue, Raymond and Parx.

The company also claims that the portal will display a variety of other products from Raymond, including textiles, home furnishings, and accessories. At the time of writing however, the website lists only a ‘Ready to Wear’ category which includes casual/formal shirts, trousers, suits, jeans etc. for men and a ‘Home’ category which displays bed sheets and towels.

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The website also claims allow shoppers to virtually ‘try’ the merchandise before purchasing, although we could not find such a feature on the website. Customers will also be able to refine their search for products by colour, size, measurements, fitting, price range, occasion, materials etc. The service currently offers free home delivery, return options and multiple payment options including COD, EMI, credit/debit cards, net banking and mobile payments etc.

Raymond said it will soon be adding new features to the website, like a unique concierge service where customers can order customized products without visiting the store. The service will graphically render the apparel, which will enable customers to have a preview of what their clothing will look like before ordering. The website will also start offering Park Avenue male grooming kits and combo packs on its store, along with a unique online only range of apparel.  Additionally, the service plans to introduce streaming videos of garments worn by models and mannequins along with virtual dressing rooms, 360 degree viewing angles and zooming tools.

Competition

– Last month, online fashion store Fashionara had introduced a marketplace section called the ‘F.lea Bazaar’ that would offer curated collections of offbeat and eclectic products from select small sellers and boutiques across the country. Other than the F.lea market, the company offers products from popular brands like Elle, Lee, Biba, Levis and AND among others.

– In August, Arvind Internet Limited (AIL), the online arm of the textile manufacturer and retailer Arvind Ltd., had launched an online clothing brand called Creyate, to offer customizable clothing to consumers. The initiative does not allow first time consumers to purchase goods from the site directly, instead it displays a ‘get measured’ button, following which a “Style Steward” visits and measures the customer.

– Aditya Birla Nuvo Ltd. run Madura Fashion and Lifestyle had launched its e-commerce store called Trendin.com in March 2013. The website currently claims to be the official host of brands like Louis Philippe, Van Heusen, People, Allen Solly and Peter England.

– Other lifestyle e-commerce portals in India include Flipkart-owned Myntra.com, Jabong India, Yehbi.com and Snapdeal.com among others.