Fabric retailer, marketer and manufacturer Raymond Limited has launched its official online store RaymondNext.com, which will be an one-stop e-commerce platform for all Raymond brands and services. The website will include inventories from its four apparel brands, namely Color Plus, Park Avenue, Raymond and Parx. The company also claims that the portal will display a variety of other products from Raymond, including textiles, home furnishings, and accessories. At the time of writing however, the website lists only a ‘Ready to Wear’ category which includes casual/formal shirts, trousers, suits, jeans etc. for men and a ‘Home’ category which displays bed sheets and towels. The website also claims allow shoppers to virtually ‘try’ the merchandise before purchasing, although we could not find such a feature on the website. Customers will also be able to refine their search for products by colour, size, measurements, fitting, price range, occasion, materials etc. The service currently offers free home delivery, return options and multiple payment options including COD, EMI, credit/debit cards, net banking and mobile payments etc. Raymond said it will soon be adding new features to the website, like a unique concierge service where customers can order customized products without visiting the store. The service will graphically render the apparel, which will enable customers to have a preview of what their clothing will look like before ordering. The website will also start offering Park Avenue male grooming kits and combo packs on its store, along with a unique online only range of apparel. Additionally, the service plans…
