Flipkart-owned online fashion retailer Myntra is setting up an office in London, with plans to expand to New York in a year, reports the Economic Times. Myntra co-founder & CEO Mukesh Bansal told the publication that Myntra's London office will focus on the company's partnerships with brands in the United Kingdom and Europe, liaison with European design studios and also generate fashion content. Gautam Kotamraju, vice president of fashion brands at Myntra is leading the company's efforts of setting up the London office while the former Net-A-Porter CEO Mark Sebba has apparently been roped in as an advisor for this launch. Sebba had retired from Net-A-Porter in August this year. Myntra plans to release new designs from its London studio for its original fashion brands every 15 days. This ties-in with the company's increased focus on its own fashion brands like Roadster, Dressberry, Mast & Harbour and Kook n Keech among others. In May this year, Myntra had stated plans of having around 15-20 such brands from the existing eight brands. Bansal had said that they currently have a two-fold strategy for original brands: First, they’ve identified few brands which has been around for last 18 months and already has a fan base of its own for accelerated growth. These include brands like Roadster, Dressberry and Anouk. Secondly, they are seeding other brands across various segments wherein they don’t have a “very strong play today”. Some of these will be developed by working with celebrities. For instance – a brand for men’s formal wear and a brand for kidswear among…
