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Digest: Voylla, HolidayIQ, TataSky and Amazon India

Online imitation jewellery marketplace Voylla to open offline stores Online imitation jewellery store Voylla is planning to open 10 brick and mortar stores across the country by the end of this year, reports the Economic Times. The company, which is looking to cater to customers who prefer offline shops, will open its first outlet in Nagpur’s central mall this month. Launched in 2012, Voylla currently offers about 50,000 designs on its website and had recently launched a multimedia advertising campaign for the festive season. Along with TV adverts, the company also run social media campaigns via Facebook and Twitter. The company had previously raised Rs 2.5 crore in its first round of funding in 2013 and had raised an undisclosed amount in its second round in March this year. HolidayIQ partners JetAirways as its lifestyle partner Holiday information portal HolidayIQ.com entered into a partnership with JetPrivilege, the rewards and frequent flyer programme from Jet Airways, as its Lifestyle partners. The partnership will allows members of the JetPrivilege programme sharing hotel reviews on HolidayIQ.com before the 31st of October, a change to win 25,000 bonus JPMiles. The company said each published review will also be rewarded with a minimum of 100 JPMiles as users will accumulate 100 miles per review up to 3 reviews, 500 miles for 4-7 reviews and 1100 miles for 8 or more reviews. TataSky launches poetic literature based interactive service DTH provider Tata Sky has launched a poetic literature based interactive service called ‘Actve Javed Akhtar’ in…

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