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How Amazon India deals with Fake Products

How does Amazon India deal with fake products? A couple of days ago, we were alerted about an allegedly fake Xiaomi Power Bank being sold on Amazon India, with verified buyers writing reviews indicating that the product being sold is fake.  (Hat Tip: NT Balanarayan) What's worth noting is that this product is a part of the "Fulfilled by Amazon" program, which means that it is being warehoused with Amazon India, and delivered by them. Given that fake goods are being sold online, and brands are warning consumers against purchasing products online (details here), the fact that a product is being Fulfilled by Amazon would make a consumer more confident about purchasing it. Ashish Jain wrote in his review: “The product I received is fake. No 20 digit code for verification and several other conclusive signs of its being a fake product. I Xiaomi India customer care and inquire about their product generally. I was told by them that every original product has 20 digit verification code which shows its originality.”  Other comments by verified buyers: here, here and here. We wrote to Amazon India, asking them three questions: 1. How does Amazon India ensure that products being sold on its marketplace by sellers are genuine? In your statement to us, you claimed with certainty that "All products sold on Amazon.in through our sellers are genuine." So do you inspect each product shipped for whether it is genuine? 2. What recourse do buyers have if they are, as it is alleged in this case, sold products that are fake? 3. What action are…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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