Info Edge* which operates the real estate portal 99Acres had acquired a design studio that had developed proprietary technology for 3D floor plans and walkthroughs few months back, the company has disclosed in a shareholder letter detailing plans on how it intends to use the recent QIP proceeds. InfoEdge MD & CEO Hitesh Oberoi declined to disclose the name of the studio to Medianama, but from the looks of it, it appears to be an acqui-hire since the letter mentions that the team has been integrated to Info Edge and they have been investing to scale up the capacity and output of this design studio. Post this acquisition, more than 30 new projects on 99Acres have been enabled with 3D floor plans, site plans and apartment selector and the company plans to increase this coverage to several hundred projects over the next few months. Some of the projects include Avalon Royal Park in Bhiwandi, Century Court in Chennai, Exotica Fresco in Noida and Cosmos Jewels in Mumbai. When we checked, we noticed that each of these listings have a dedicated 3D site map section that allows users to view a 3D aerial model of the apartment project. One can then click on any block of their preference to view 2D or 3D floor plans of the apartments in that block. There is also an option for users to view a 360-degree imagery of the floor plans. In addition to this, Info Edge mentions that over 7,000 projects and ready-to-move-in societies now have high quality videos or photos. Why is the…
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