YouTube is going offline in India in the new few weeks, allowing users to save some videos, company exec Ceaser Sengupta announced at an event in Gurgaon, India, where Google launched the Android One handsets in the country. "YouTube is popular here. You watch some videos again and again. How awesome would it be if you could keep watching them again and again without having to pay for data, and take the videos with you wherever you go. Within the coming few weeks, much of YouTube will be available offline in India. This is huge, and our users will really, really like this. You can download a video once, save it to your phone, and watch it again and again," Sengupta said at the event. While this somewhat confirms what had been reported earlier in August by Android Police, about YouTube going offline with a service called "YouTube Music Key" priced at $9.99 per month. Sengupta didn't share any details about whether this will be launched as a subscription service, but it appeared that the offline availability of videos will not be restricted to music videos. YouTube is a significant source of content in India, and for a while, I remember it being said that YouTube Search was the second largest search in India, second to Google Search. Given the terribly stretched mobile networks in India, consumers have struggled but persisted for viewing content. What about YouTube Advertising? It's not clear how YouTube will monetize the videos that are kept for offline viewing, unless they…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...