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Pritish Nandy to launch Netflix-like service called Ogle in India; Not the first to try

Media company Pritish Nandy Communications Ltd (PNC) will be launching a service similar to Netflix and Hulu.com in India called Ogle, reports Livemint. This service is expected to be officially launched by the end of this year, and PNC chairman Pritish Nandy claimed that it’ll be possible to stream high quality content on any device – tablet, smartphone, laptop or television – with Ogle, because of the compression technology employed in it. Ogle developer Harshawardhan Sabale, who is now CEO of PNC Digital, claimed that high quality audio can be streamed on Ogle over 2G speeds. PNC subsidiary PNC Digital had acquired Ogle back in July this year. Apparently, the service is being tested on select networks for the past three months, and Nandy told the publication that at the time of the official launch Ogle will offer users about 150 TV shows and over 1000 English-language movies. He also claimed that eventually Ogle will offer TV shows, movies, music, health and educational services in regional languages as well. The company is currently in talks with studios, production houses and television content producers. Users who don’t have a Smart TV will, apparently, be able to buy a set-top box and view Ogle content on traditional TV sets. Ogle had launched a pre-registration drive last month, which got over on August 31. Pre-registered users seem to have been provided a peek into the service, as is expressed by some users on Twitter. The Ogle website claims that pre-registrations will begin once…

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