wordpress blog stats
Connect with us

Hi, what are you looking for?

GroupM & Google tie-up to launch virtual shopping platform this Diwali

Media buying agency GroupM and Google have tied-up to launch a virtual shopping and entertainment platform called Grand Diwali Mela during the Diwali festive season, reports The Economic Times. This platform is expected to go live on October 1 and will be active till Diwali (October 23). It is expected to be accessible on all devices, including mobiles, tablets and desktop PCs. GroupM will be responsible for bringing in the brands on the platform, while Google will be providing technology support. The report claims that GroupM and Google are currently in talks with a top e-commerce player in India to join as a partner and provide logistics support. The Grand Diwali Mela is expected to feature categories like, real estate and automobiles, besides the usual consumer durable, electronics, and FMCG products among others. Group M claimed that customers will be allowed to sample products (in some cases), besides being able to browse through merchandise. It’ll be interesting to see how the sampling of products is facilitated, as that can pose a major logistical challenge. Details about the platform are still sketchy at best. What will the entertainment component on the platform be? Diwali is one of the most widely celebrated festivals in India, so it’ll be interesting to observe what this platform offers in order to retain consumer interest for a period of close to one month. GOSF experience: Google has substantial experience in operating an online shopping festival. Its Great Online Shopping Festival (GOSF) has been well received by…

Please subscribe/login to read the full story.
Written By

Free Reads

News

The tech giant will only have a minor stake in Anthropic and hence won't be part of its board.

News

The Board said that Meta’s approach to moderating content using “shaheed” to refer to individuals designated as dangerous “substantially and disproportionately restricts free expression.”

News

Foreign fintech entities like Google Pay and PhonePe are dominating the UPI market and CCI has been urged to regulate this in the past.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ