Novelroots Internet operated events discovery app Nearify secured an undisclosed amount in seed funding from India Quotient and Seedfund Advisors, with participation from seed and early-stage investor Bedrock Ventures, reports Techcircle.
Founded in 2012 by Mayank Kumar, Saurav Singh and Vivek Srivastava, the startup said it plans to introduce native ticketing facilities for paid events soon and expand to the US and other countries by next year. It also said it was working on a monetization strategy where event organizers could preferentially list their events on its platform for a nominal fee.
Nearify works by aggregating information about events including music festivals, parties, shows, workshops etc. from the web and making it available to its users. On the website a user simply has to enter his/her location and the service displays a link to events in the next four hours, an events feed of recommended events, recently viewed events and an option to search events based on keywords, categories etc.
The keyword based search allows a user to set search radius, set a date range, select categories and sort results based on distance, relevance or date while the results displayed show additional information like the time, address and number of attendees to the event. Essentially, the service segregates information based on the users distance to events and the genre of entertainment to provide users with relevant location based information. It also allows users to shortlist events, save them for later, add them to Google calendar, book tickets and get directions to the event.
Nearify also lets users sync their public Facebook events into its platform including public events from a users friends. The startup currently claims to list Facebook events, eventful events, eventbrite events, meetup events, active events, bookmyshow events among others. The service is available via Android, iOS and the web.
Competition: Online event ticketing and registration platform Explara had expanded to five new countries including Singapore, Hong Kong, Philippines, USA and the UK in June this year. It also launched a point-sale app this year, to allow event organizers to sell tickets or raise donations from their mobile phones. Last year, the company had launched ‘event marketplace solutions’ to offer end-to-end event management to organizers. Other competitors in the event aggregation field include Eventbrite which focuses on small and medium events and TicketMaster which focuses on big events like live concerts.