Times of India group’s digital venture Times Internet has inked an agreement with the US publishing conglomerate Crain Communications to launch the Indian edition of Crain's advertising agency and marketing industry news publication Advertising Age India. This deal is part of the company’s Times Local Partners (TLP) initiative, through which Times Internet partners global digital companies to build and launch their Indian editions. Previous partnerships include Gawker Media, Business Insider, Ziff Davis, Pursuitist, Future Plc and Say Media. Times Internet mentions that it will be putting together an editorial and insights team to publish local industry news, trends & analysis alongside AdAge's global coverage of strategic topics for marketers and media. It will also be using Times Group's media reach to grow this brand locally. Times Local Partners business head Puneet Singhvi mentions that they will also be rolling regional versions of Ad Age Lists soon. These lists are typically annual lists of top ad agencies, upcoming agencies, top media agencies and international agencies among others. Subscription? What's worth noting here is Advertising Age seems to primarily work on subscription model. Readers get 7 free item views per month, along with select free content as chosen by Advertising Age editors. Following this, they will have to opt for one of membership packages starting at $109 per year for free site access and going up to $329 per year for additional features like webcasts, access to private event livestreaming and member trend reports among others. It's not clear whether Times Internet plans to roll out a similar subscription model for AdAge readers in India. We've written to Times Internet for more details…
