Samsung has reported a 25% drop in the second-quarter operating profits. This is its worst quarterly profit in the last two years, and third consecutive quarter with weak performance. As the smartphone market becomes more competitive than ever, the Korean technology giant is worried about its comeback as it finds the second half of 2014 a “challenge”. The company expects better results from the ongoing quarter, and anticipates 10% growth over Q2’s earnings. Samsung also said it will launch new premium smartphones with new design and material. Notably, the company is expected to launch its flagship phablet Note 4 next month at an event in Berlin. The giant in an ever so growing competitive market Over the past few months, several new smartphone makers have succinctly positioned their handsets in the market. Motorola's Moto X, Moto G, and Moto E have fared well in several markets, and strategically priced phones from Xiaomi and several other manufacturers have also lured many users. In India, Xiaomi’s recently launched Mi3 is already giving Samsung (among other vendors) a run for its money. We have also seen homegrown manufacturers like Gionee launch excellent devices at decent price point. During a conference call with analysts Samsung Senior Vice President Kim Hyun-joon speaking about the mobile business said that considering intensifying competition of price and specifications as well as the release of new competing models, it is difficult to expect earnings to improve from the second quarter. New smartphones and wearable incoming Samsung recognizes the growth of…
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