MapmyIndiaA month after launching a rear seat car entertainment device Buzz, location based services and maps company MapmyIndia has launched a new Android-based connected in-dash navigation & entertainment system called ICENAV 701. The unit is priced at Rs 39,990 and will be available via the MapmyIndia Online Store or local car accessory outlets across the country.

MapmyIndia mentions that the device features a 7” capacitive touchscreen and fits into a standard 2 Din car in-dash slot. It runs on Android 4.1 and just like Buzz, it will feature a customizable interface providing various location-based information to passengers. This includes weather alerts, place recommendations, current location, news alerts, speed alerts and points of interests like ATM, petrol pumps, restaurants, hotels and chemists among others.

Besides this, the device features a 800*480 pixels WVGA TFT screen and a 1GHz processor. Connectivity-wise, it has Bluetooth, USB, SD card slot and AV-In port.

Preloaded Apps: The ICENAV 701 comes preloaded with MapmyIndia’s voice navigation maps (NaviMaps) and its social location apps like Locate (people locator app), Explore (local search app) and ReachMe (location sharing app). The device will also offer access to the Google Play store, enabling users to download third party apps on the device.

Other Developments:

– Earlier this month, MapmyIndia had partnered Pioneer to integrate its navigation system to Pioneer’s new in-car entertainment system called AVIC-F60BT.

– In May, the company had released a new version of its maps with improved predictive search, improved map data and better regional coverage. It also released the NaviMaps App for Android the same month and an iOS version earlier this month.

– In April this year, MapmyIndia entered into a partnership with cap-service provider Snap Cab in what seemed to be a distribution tie-up for its people locator app.

– In February, the company had revealed its partnership with iBall to add an SOS button to its Andi Udaan handset and had also launched a touch screen Smart Mirror that combines with a standard rear view mirror. It also revamped the user interface of its online maps portal the same month.

– Last year, MapmyIndia had entered into an agreement with Tata Motors to offer in-dash GPS navigation in the Tata Vista D90. The company had entered into similar agreements with BMW, Jaguar-Land Rover, Honda, Tata, Maruti and others in 2012.