As a part of what appears to be a transition to a services marketplace in India, public listed directory services company JustDial is planning to introduce JD Cash, a payments platform integration for its Search Plus suite of services. JustDial currently has 20 services online, on Search Plus, and claims to aggregate 145,000 merchants on its platform, including grocery store, medical stores, doctor appointments, and facilitating table bookings and food delivery from restaurants. "Just this morning we had this meeting about JD Cash which is like allowing micro payments," JustDial founder VSS Mani said on the company's conference call, following the quarter ended June 30th 2014. The idea, it appears, is to make card payments easier for customers: "There are lot of cases where people want to take micro payments or even otherwise like pay, so you can order food from the restaurant, you want to actually pay online." Addressing Cancellations? For the quarter ended 31st March 2014, Justdial was reporting 650-700 food take-away orders per day on weekdays, and 1,200 orders on weekends, for the 25,000 food delivery services it aggregated. However, cancellation rates were 4-5%. Mani had said on the conference call then that cancellations were happening because restaurants did not have a delivery boy, or an order wasn't in stock. The other problem: "So sometimes user changes mind. I want to cancel my orders." While there is no liability that JustDial faces, but as an investor on the call pointed out, an order not being completed impacts JustDial's brand.…
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