Vishal Gondal’s fitness tracking solution GOQii has raised undisclosed amount in angel funding from WhatsApp business development head Neeraj Arora and Amazon Web Services vice president (mobile) Marco Argenti.

They will be joining GOQii’s existing angel investors which includes Google’s Amit Singhal, Dell’s Kanwaljit Bombra, Bollywood actress Madhuri Dixit-Nene and her husband Dr.Shriram Nene, Indix’s Sanjay Parthasarthy, Microsoft’s Taher Khorakiwala and Vijay Vashee among others. The company has apparently raised several million dollars in angel investment until now.

Gondal told Livemint that they will be using this investment to expand to the Middle East next month and to United States by December. They will also be using this to develop a stronger technology platform, brand building and marketing. Gondal added that they are also looking at launching the product in the UK and Australia.

India Launch: GOQii had also officially launched its fitness solution in India earlier this week, after debuting it on a limited pilot basis in February this year.

It differentiates from other fitness solutions like Fitbit and Jawbone by providing access to human coaches and experts. This is significant because most users lose interest after the initial enthusiasm as fitness trackers do not provide substantial actionable data and insight that can help regular users improve their lifestyle.

The solution includes a fitness tracker GOQii Band, GOQii Coach who are available on-demand through a mobile app and pre-scheduled monthly video or audio calls and GOQii Experts which is essentially a group of health, fitness and habit experts who will apparently help users make sense of the data and also train coaches on motivation, nutrition, fitness and habit development techniques. (More on how GOQii works here)

The service is currently available through two subscription packages – Rs 6,999 for a half-yearly plan and Rs 11,999 for an yearly plan.

Other developments in the fitness tracking segment

Ahmedabad-based Azoi Mobile Technologies had launched a mobile case called Wello that also worked as a health tracker earlier this year. Pre-orders for Wello, which is priced at Rs 12,350 ($199) is closed at the moment. Besides India, Wello also targets other markets like USA, Canada, UK, EU, Singapore, Hong Kong and China.

Bangalore-based 2mpower Health Management Services, which makes the fitness tracking device GetActive had raised an undisclosed amount of funding from the Chairman of Manipal Global Education Services TV Mohandas Pai and former Infosys CTO Sharad Hegde in May this year. GetActive also combines health services with the device. The company offers users expert medical advice based on the data generated by the fitness tracker. At the time, the company had claimed to have over 10,000 customers.

In June this year, Google launched its health and fitness platform Google Fit, through which it provided app developers a single set of APIs that can be used to manage fitness data from apps and sensors on cross-platform devices and on wearables. Apple had also launched a similar Healthkit platform earlier in the month.