More changes at NetworkPlay, the G+J (Bertelsmann) owned firm. Chirag Shah and Deven Dharamdasani, the founders of mobile ad network Seventynine, have left the firm, possibly after their earn-out. Seventynine was acquired by Networkplay in November 2012. Shah had denied plans of leaving the firm, when we had checked in May, after we received an anonymous tip on his and Dharamdasani's plans to quit. Seventynine, a Networkplay subsidiary, has appointed Siddharth Kelkar as the new lead for the business. Kelkar was heading the Networkplay's ad sales business, as its National Sales head. He says that the business will focus on their App jacket and app installs business in India, and "create a global footprint". Seventynine comprises of four divisions: Distribution Platform (ad network), Analytics and Metrics for Mobile partners, Rich Media and Video (via app jacket) and M-Establishment (Studio) for App and WAP development for brands. Kelkar will work with Networkplay's management team, comprising of Viren Anand and Hitesh Trehan. This management team took over after a seemingly strange exit from the company by former CEO Ampreet Singh.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...