A fortnight after raising $50 million investment from Andreessen Horowitz, social news and entertainment site BuzzFeed seems to have launched its Indian edition. This is the sixth International edition for BuzzFeed which already offers dedicated editions for UK, Australia, Brazil, Spain and France. The company had earlier stated plans to launch an Indian edition and open an office in Mumbai in May this year. That being said, it’s worth noting that BuzzFeed has been publishing articles on Indian general interest topics for quite some time now, although it had picked up pace over the past few months. With this launch, BuzzFeed now offers a India-specific homepage for its readers in the country. This homepage seems to have a dedicated section for local stories along with separate sections for all its International stories and trending stories. Users can alternatively switch to the US edition or any of the other editions mentioned above, through a drop down menu on the sidebar. The company’s vice president for international operations Scott Lamb had earlier mentioned that they will be initially focusing on general interest topics in the country and was looking to setup a team of about four to five local journalists in India, led by Rega Jha. It's not clear whether BuzzFeed plans to expand to other verticals in India as well. Note that the company had split its editorial team into three different divisions earlier this month - BuzzFeed News, Buzz, and Life. News division was expected to include breaking news to foreign desk while Buzz division will focus on web culture topics and Life division would focus on lifestyle content like…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...