Former Times Internet CEO Rishi Khiani’s innovation sandbox AntFarm* has raised an undisclosed amount in Series A funding from Bay Capital and Hausela Capital Partners.
It plans to use this investment to build new early stage ventures in the fitness, hyperlocal and mobile segments, grow upcoming businesses in the travel segment and strengthen its existing portfolio companies.
The company had previously raised an undisclosed amount of angel investment from BCCL (Times of India Group) CEO Ravi Dhariwal and former Tech Mahindra CEO Sanjay Kalra.
In June this year, AntFarm had stated plans of entering fitness and classifieds segments and had hired former Burrp COO Sandeep Das to its senior management team. At Ant Farm, Das was responsible to manage various categories such as lifestyle, Classifieds and SME/SMB solutions. Das was also appointed as COO of AntFarm’s upcoming health and fitness platform called Revofit.
Clickzoot acquisition: AntFarm mentions that it also recently acquired Mumbai-based performance ad network ClickZoot for an undisclosed amount. With this acquisition, Fork Media now claims to have a reach of over 80 million users.
Founded in 2012, ClickZoot primarily focuses on customer acquisition and pay-for-performance ad campaigns. The company mentions that it supports ad campaigns across various online channels like email, social media, display, search engine marketing and others.
Stylista Tie-ups: Earlier in January this year, AntFarm’s fashion label Stylista had also signed a four month deal with Jabong to sell their designer wears exclusively for four months on their platform. Following this, it had inked a similar deal with Myntra and Flipkart to offer their products on the site.
As for its travel discovery platform Arrive.com, AntFarm mentions that it will be shortly rolling out a mobile app for the East Asian market. The site was publicly launched in December last year, after about five months in private beta. It enables consumers to browse place recommendations from their friends and travel experts at select destinations along with, tips from locals in that destination.
– “I’m not in a large inventory game” – Stylista CEO Avnish Chhabria on vertical integration & design blindness in e-commerce
– Fork Media Founder Samar Verma On Native Advertising Pricing & Metrics In India
– Rishi Khiani’s Ant Farm Launches Advertising Venture Fork Media
*Disclosure: AntFarm is an advertiser with Medianama