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Xiaomi launches 3 smartphones in India

Chinese smartphone manufacturer Xiaomi has officially entered India by launching three of its smartphones - its flagship Mi3 smartphone, Redmi Note and Redmi 1s. While Mi3 will go on sale from July 22, RedMi Note and RedMi 1s will be available "shortly". What’s really interesting here is the aggressive pricing by Xiaomi. Redmi Note has been priced at Rs 9,999 while Redmi 1s will be available for Rs 6,999. The company has also reduced the price of Mi3 to Rs 13,999, from the earlier announced Rs 14,999. However, note that only the 16GB version of Mi3 is currently available and there is currently no information on whether the company plans to roll out other variants in the country. The company has exclusively partnered with Flipkart for selling these devices. However, we are not quite sure how long the partnership is exclusive, since Xiaomi co-founder Bin Lin has apparently told at the launch event that they are open to partnering more companies which can sell and service its phones. Pre-registration Quite similar to how Xiaomi sells devices in China and other markets, consumers can register themselves for the next sale day at Flipkart's dedicated Mi store and only registered users will get a chance to buy the device on the sale day. Xiaomi adopts this approach to better manage the handset demand and traffic, considering it sells handsets in batches and each batch has a limited number of handsets. For context, Xiaomi sold 5,000 units of Redmi Note in Singapore in just 42 seconds last week. (Also read: Xiaomi Founder Lei Jun On How MIUI…

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