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35% transactions on redBus are on mobile; 57% transactions from South states

35% of transactions on the Ibibo-owned online bus ticketing site redBus.in is coming from mobile devices, the company has informed Medianama. redBus mentions that mobile apps have been one of the key growth areas for them and the contribution of mobile devices to its total transactions has apparently tripled over the last year. redBus currently offers native apps for iOS, Android and Windows Phone besides a mobile optimized site. Last week, the company had claimed to have sold a cumulative 3 crore tickets through its platform. redBus told Medianama that 85% of these tickets were booked on its platform (redBus.in) while the remaining 15% tickets were booked on its partner websites. Time of booking redBus mentioned that 74.8% of all tickets were booked between 10 am and 9 pm, indicating that most people book tickets during work hours. Around 14.3% tickets were booked between 9 pm and 12 am and the remaining 10.9% tickets were booked in the remaining time slot (12am-10am). The company witnessed the highest bookings during the 12pm-1pm slot, which accounted for 7.5% of the total bookings. This was followed by the 11am-12pm slot which saw 7.4% of the total bookings. It witnessed an average 6%-7% ticket bookings from 10am to 9pm. Southern states account for 57% of ticket bookings Southern states like Andhra Pradesh, Karnataka, Kerala, Pondicherry and Tamil Nadu together account for 57% of all transactions on redBus.in. Western states like Chhattisgarh, Goa, Gujarat, Madhya Pradesh, Maharashtra and Rajasthan account for 25% transactions while Northern states like Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Punjab, Uttar Pradesh and Uttarakhand…

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