Online real estate portal IndiaProperty.com has launched a 3D Virtual Property Tour feature. This interactive virtual property tour has been launched in tandem with the new ‘View Details’ page which offers property seekers an interactive interface.

In December 2013 IndiaProperty raised $12 million in Series B funding from Bertelsmann India Investments. They had earlier raised $7 million from Canaan Partners and Mayfield Fund in May 2013. indiaproperty

The 3D Virtual Property Tour provides users a 360 degree, panoramic view of projects. Property seekers get a bird’s eye view of the property, and based on the availability status can select specific housing units they would like to explore. Under construction projects and ready-to-occupy projects are distinctive in appearance. In case of under construction projects a virtual model flat based on the original floor plan is created. In case of ready-to-occupy projects actual static images of the property are stitched together to create the virtual tour.

The in-house 3D view is decent; one can zoom, pan and scroll top bottom to get a good view of the entire space. The 3D floor plans are also a nice addition, giving a topographic view of the apartment. IndiaProperty claims to have mapped over 1500 projects so far, and is looking to cover 3000 more over the next few months.

The new ‘View Details’ page also provides Review Videos on some projects, which the site claims are reviews by an independent property expert who visits the site and highlights all the amenities and features in a property. Review videos for under construction projects are conducted every three months to keep them updated, the site claims.

Other new features introduced include a Locality Map which integrates a Google Map and displays data about basic civic facilities offered in the locality. Users need to select categories like educational institutions, hospitals, entertainment zones, ATMs, etc to view them on the map. To help document the progress of construction, IndiaProperty will apparently add actual images of updated buildings every 3 months. The ‘View Details’ page also includes the route video for some properties providing last mile video directions, a feature introduced last year post IndiaProperty’s tie-up with VideoMaps provider VidTeq.

As a security measure, the website will provide IP Verified Listing to certify that a seller’s information is genuine and that all original legal documents are available on request for assisted search customers. Assisted search is available to those with a subscription to the AssistedProperty feature which IndiaProperty launched last year.

Online real estate players focusing on UI

Street view mapping service WoNoBo had added a realty section (in beta) earlier this year. The service is currently available only for properties in Mumbai and Delhi. The feature allows users to explore the actual building site, even before the construction is over. Users can also opt for an internal 3D view. WoNoBo launched in October 2013 in India.

WoNoBo’s foray in the online real estate space had forced 99Acres, MagicBricks and others to focus on improving their site’s UI. Now, this move by IndiaProperty will further accelerate introduction of similar features in other sites. In fact, MagicBricks claims to offer 3D Virtual Tours for properties. Unfortunately, the MagicBricks Virtual Tour seems limited to a landing page with no interactive features except zoom.