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Google revenues at $16Bn for Q2 2014; Paid clicks up 25% while CPC dips 6%

Google has reported consolidated revenues of $16 billion for the quarter ended June 30, 2014, registering a 22% increase from $14.11 billion revenue in the same quarter last year. Note that these revenues includes a traffic acquisition cost of $3.29 billion for the quarter. Google has also stopped including Motorola Mobility revenues within its consolidated results after selling it to Lenovo for $2.9 billion in January this year. It now presents Motorola revenues as “discontinued operations” . Highlights - Google owned sites vs network: The revenues from Google-owned sites was at $10.94 billion for the quarter, registering a 23% increase year-on-year (YoY) from $8.87 billion in Q2 2013, while the network revenues from partner sites (i.e. through Adsense programs) were at $3.42 billion, a modest 7% growth YoY from $3.19 billion in Q2 2013. The total advertising revenues was at $14.36 billion for the quarter. It still dominates Google’s overall revenues and accounted for around 89.75% of Google’s consolidated revenues during the quarter. - Other Revenues: Other revenues for the company was at $1.6 billion for the quarter, registering a 53% increase from $1.05 billion in Q2 2013. Other revenues comprises revenues generated from content sales and hardware sales on Google Play. - International Revenues is 58% of total revenues: Google revenues from outside of the United States was at $9.33 billion, which represents 58% of its total revenues for the quarter, compared to 57% in the previous quarter (Q1 2014) and 55% in the same quarter last year (Q2 2013). It's UK revenues were at $1.62 billion for the quarter. - Motorola Mobility Revenues: Google mentions that if Motorola Mobility results was presented an operating segment, it's revenues would’ve been $1.73 billion, up 73.3%…

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