helpshiftMobile based CRM company, Helpshift has raised $10 million in a Series A funding from Intel Capital, Visionaire Ventures and existing investors, True Ventures and Nexus Venture Partners.

The investment will be used to scale the company and  Visionnaire Ventures Managing Partner Susan Choe, will be joining Helpshift board. Helpshift has a CRM system which  provides a native mobile SDK that can be integrated into any mobile app

Speaking to TechCrunch, Abinash Tripathi, CEO of Helpshift said that the company would focus on mobile commerce and on-demand services like food and taxi. The company had previously raised seed funding of $3.2 million in October 2012 from True Ventures and Nexus Venture Partners with contributions from a number of private angel investors.

Founded by Abinash Tripathi, Helpshift is trying to target mobile apps which are trying to improve user retention and increase user review. The platform works on Android and iOS.

The company has four pricing packages for customers starting at $20 per month and going up to $500 per month. Customers also have the option of getting a customized package and the payments may be made monthly or annually. It also offers a 30 day free trial period to mobile app companies.

Helpshift claims to have installed on over 150 million devices worldwide and is used by mobile companies including Supercell, Glu Mobile, Flipboard and ModCloth across gaming, e-commerce and content apps including Deer Hunter 2014, Flipkart, The Economic Times, Craglist, Gaana, among others. The company has offices in San Francisco and Pune.