boxtvlogoPandurang Nayak, Business Head of Times Internet’s video on demand service BoxTV has quit the company. Times Internet confirmed Nayak’s departure to MediaNama, and said that Ashish Behl has taken on interim charge.

Nayak has now joined a mobile app startup, Air Loyal as the Chief of Products. Air Loyal is a reward based advertisement platform using mobile prepaid talk time as reward to drive consumer attention and engagement.

Air Loyal has an app called Ladooo that rewards a customer with mobile credit if they install other apps recommended by it. Ladooo suppors telcos such as Airtel, Aircel, BSNL, MTNL, Idea, Loop Mobile, MTS, Reliance, Tata Docomo, Tata Indicom, Uninor, Videocon, Virgin Mobile, Vodafone. he credit will be added to a wallet for post-paid customers. They can then use it to recharge any other pre-paid mobile or D2H account.
Nayak had joined as the Business Head of BoxTV in 2011. Prior to that, he was with Microsoft for 4 years in different roles including MTC Technology Specialist and Web & Client Platform Evangelist. He has  previously worked with Cognizant Technology Solutions as Technology Specialist and Digital Globalsoft as Software Specialist. He has also worked with 3rd Agenda and Nvision Technologies.

During the tenure of Nayak, BoxTV has signed some interesting deals. In April 2014, the company signed a tie-up to add content from Czech Republic-based production house KM plus Media to its catalogue. In November 2013, the platform has also inked tie-ups with Angel TV and Splentrix Solutions to strengthen its Bengali content catalogue. Last August, BoxTV had also tied up with National Geographic Channel to offer National Geographic Channel (NGC) shows and documentaries for all its Indian consumers.

BoxTV seems to be focusing more on niche content like documentaries, travel & wildlife related shows and regional shows rather than mainstream content like latest Hindi movies, unlike its competitor Spuul and BigFlix.