Online fashion retailer Yepme.com received a new round of funding from Helion, reports VCCircle. However from what we have heard, that this round of funding was received about three months ago and that the company is already using this capital to expand and build the brand. Both YepMe and Helion refused to disclose the amount invested in this round. How they're using the capital Branding: YepMe aims to market the Indian site heavily. A part of this fund has been used to pool in Farhan Akhtar as its brand ambassador. Akhtar wrote and sang a song called “Tension Kyon Lete ho Yaar” composed by Ehsaan and Loy for YepMe. The video featuring Farhan has been released to market the brand. Going global: It launched its new website YepMeworld.com a few days ago to target the global market. Rather than an all-out approach, Yepme has decided to take it slow when targeting the international market. Instead of approaching all target markets with every product, they decided to start with ethnic wear for Non Resident Indians. “At present, we consider this site as a pilot. We're targeting Indians in the US. We know we can't sustain on the NRI market for long, and we'll move in stages to the UK, Canada, Europe, Singapore, Australia, South Africa and South East Asia. Meanwhile, we're moving to global trends that are not limited to ethnic wear,” revealed Anand Jadhav, President, merchandising and supply chain. YepMeworld.com doesn't have a supply chain in place yet. Currently, products…
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