The addition of 6.3 million data connections for the quarter ended March 31, 2014 – the highest data adoption by Vodafone India customers in a quarter – led to the telco crossing the 50 million data connections mark during the quarter.

The company reported a total 52 million data connections for the quarter, registering a 13.8% sequential growth from 45.7 million data connections in the previous quarter and a 39.4% growth from 37.3 million data connections in the same quarter last year.

Of this, 3G connections was at 7 million for the quarter, a 34.6% increase from 5.2 million 3G connections in the previous quarter and more than doubling from 3.3 million 3G connections in the same quarter last year.

Vodafone’s competitor Airtel had crossed the 50 million data connections mark in October last year and had reported 58.08 million data connections for Q4-FY14.

Other Data highlights

– 6.3 million data connections added during the quarter, almost double of 3.2 million additions in the previous quarter and up significantly from 4.2 million data additions in the same quarter last year.

1.8 million 3G connections added during the quarter, up from 0.7 million additions in the previous quarter and 0.8 million additions in the same quarter last year.

4.5 million 2G data connections added during the quarter, up from 2.5 million additions in the previous quarter and from 3.4 million additions in the same quarter last year.

– The total data revenues increased to £121 million for the quarter, up from £111 million in the previous quarter and £107 million in the same quarter last year.

– Data revenues accounts for about 12.7% of Vodafone’s India services revenues for the quarter, up from 11.9% in the previous quarter and 10.3% in the same quarter last year.

– Total data usage increased by 23.9% quarter-on-quarter (QoQ) to 32.74 billion MBs for the quarter, from 26.43 billion MBs in the previous quarter.

– Data traffic in India increased by 125% year-on-year during the year while the usage per customer increased by 67% during the year.

Vodafone Data Traffic

Project Spring: Vodafone mentions that it has concluded majority of network vendor negotiations for Project Spring and has started rolling this programme primarily in India and Germany. Project Spring is Vodafone Group’s initiative to improve its data coverage and capacity in emerging markets like India along with Europe. Through this programme, the company intends to reach about 95% of Indian population through its 3G services by 2016. It is apparently spending around Rs 7,000 crore for this programme in India.

Earlier in March, the telco had started piloting WiFi hotspots in several metros including Mumbai for its subscribers, as part of this initiative. Through this, Vodafone was looking to offload users to WiFi networks in crowded areas, thereby reducing the network congestion and address the growing data consumption on its network.

3G Intra-Circle roaming services: Earlier this month, Vodafone India, Airtel and Idea Cellular had resumed offering 3G services in circles where they do not have spectrum, following the TDSAT judgement allowing 3G intra-circle roaming agreements last month. Vodafone India had resumed 3G services in 11 circles – Madhya Pradesh & Chhattisgarh, Karnataka, Rajasthan, Andhra Pradesh, Kerala, Himachal Pradesh, Jammu & Kashmir, Uttar Pradesh (West), Bihar, Assam and North East for both prepaid and postpaid customers.

Updates: Added data traffic chart

Also read:

Vodafone India completes pan-India M-Pesa rollout in Q4-FY14
Vodafone India Q4-FY14 revenues up 11% to £1.04 Bn; ARPU at Rs 192
Vodafone Q3-FY14 Concall: India Still 2nd Largest in Data Traffic; On M&A Opportunities