Well, this is an interesting move: Micromax has appointed former Samsung India mobile head Vineet Taneja as its Chief Executive Officer. The company says Taneja will be focusing on global partnerships and strategic alliances along with consolidating Micromax’s presence in the market.
He will also apparently focus on strengthening the organizational capabilities with Micromax. Note that Micromax has faced quite a few exits in the top management over the past year. Micromax co-founder and then managing director Rajesh Aggarwal had quit after he was arrested by the CBI, along with another company executive Manish Tuli, on bribery charges in August last year. Deepak Mehrotra had resigned as the company CEO in October last year to join Pearson while Micromax smartphone business head Ajay Sharma had quit in January this year to join Obi Mobiles as its CEO.
Taneja had quit Samsung earlier this month just about an year after joining the firm from Bharti Airtel where he was serving as the Operations Director (South India and Sri Lanka). Before that, he has also worked as Chief Marketing Officer for Nokia India and as Vice President (Sales & Marketing) for the beverages and foods business at Hindustan Lever.
Earlier in April this year, Micromax had started manufacturing tablets from its Rudrapur plant. It had mentioned that all the tablets being sold in India are manufactured at this facility, although mobile phone production is still in initial stages. The company also started operations in Russia in January this year and had tied up with Russian search engine Yandex for apps.