Half of all sales on e-commerce marketplace Snapdeal is coming from mobile devices. The company has seen has seen a 25 fold growth in mobile based transactions and the company also stated that sales from mobile devices used to account for only 5% of total orders a year back. 45% of the transactions from mobile were made via the app, while the remaining 55% were made from the mobile site. The company also revealed that 20% of all app users open it every day. This rise corresponds with the rising data usage by mobile users in India. In Q1 2014, Airtel’s data traffic in India increased by 20% to 46.69 billion MBs during the Jan-Feb-March quarter (details), up from 39 billion MBs in the previous quarter, while that of Idea Cellular increased as much as 30.99% quarter on quarter (charts). Also read: The shift to mobile Among Snapdeal users who made a purchase from the app, Android is the more popular operating system accounting for 80% of the transactions, followed by iOS with 20%. This is an interesting statistic since iOS users generally end up spending more online in the US. They also spend more on apps in India. However, when it comes to actual purchases Android users are ahead of iOS, may be this has something to do with the fact that people are not restricted to making payments with a credit card. Snapdeal announced that the average ticket size of orders place through the mobile apps is higher than those placed…
