Around 68.3% of the smartphones shipped in India during the first quarter of the calendar year 2014 (i.e. January-March 2014) were 3G enabled devices, according to CyberMedia Research’s Mobile Handsets Market Review.
As per the report, around 14.5 million smartphones were shipped in India, registering a 219.4% growth year-on-year (YoY) and a 1.9% growth from the previous quarter. It’s worth noting here that the previous quarter was the holiday quarter where device sales tends to be the strongest.
Samsung was apparently the top smartphone player in India for the quarter, accounting for 43.2% of the total smartphone shipments for the quarter. This is an increase from 40.4% share in the previous quarter. Samsung was followed by Micromax which has increased its share to 17.5% from 15.7% in the previous quarter.
Karbonn continues to be in the third place, although its share has more than halved to 5.2% for the quarter, down from 11.1% share in the previous quarter.
Feature phone shipments: The feature phone shipments dipped to 44.4 million for the quarter, down by 6.5% YoY and 21.1% QoQ. This dip could probably be because of two reasons – Firstly, the holiday quarter effect and secondly, due to people transitioning from feature phones to smartphones.
Note that CyberMedia Research uses the term shipments to describe the number of handsets leaving the factory premises for OEM sales or stocking by distributors and retailers. In the case of handsets imported into the country, it represents the number leaving the first warehouse to OEMs, distributors and retailers. The company does not track the number of handsets brought on their person by individual passengers landing on Indian soil from overseas destinations or grey market handsets and MediaNama is not in a position to verify the accuracy of the findings.
Total Mobile handset shipments
The total mobile handset shipments were at 58.9 million for the quarter, which was up 8.9% on a yearly basis but was down by 16.4% on a quarterly basis.
Samsung has also apparently now overtaken Nokia as the largest player in terms of overall mobile shipments although both the players witnessed an increase in its marketshare during the quarter. Samsung’s share increased to 20.3% from 15.6% in the previous quarter while Nokia’s share increased marginally to 17.6% from 16.16% in the previous quarter.
Micromax continues at the third place, although its share dipped slightly to 11.2% from 11.6% in the previous quarter.