43% of LinkedIn’s traffic in Q1 2014 was mobile; $38.5M APAC revenues


LinkedIn Logo

Professional networking site LinkedIn has reported 296.5 million registered members for the quarter ended March 31, 2014, registering a 7% increase from 276.8 million members in the previous quarter and a 36% increase from 218.3 million members in the same quarter last year. Few weeks back, the company had claimed to have crossed 300 million registered members.

However, as always, the company hasn’t disclosed the number of active users on the platform or provided any region-wise breakdown of its 276.8 million user base. Remember that India is the largest market for LinkedIn outside the United States, where the company claims to have more than 24 million registered users as of February 2014.

Highlights

- It reported 142.1 million unique visitors for the quarter, up 8% from 131.8 million uniques in Q1 2013 as per comScore metrics. The company also generated 11.5 billion pageviews for the quarter, up 3% from 11.1 billion pageviews in Q1 2013.

LinkedIn properties (which includes SlideShare) reported 185.8 million unique visitors, up 9% year-on-year (YoY) and 12.2 billion pageviews, up 5% YoY.

-  Mobile represents around 43% Of LinkedIn’s monthly unique visitors for Q1 2014. (Also read: The Switch To Mobile)

- During the quarter, LinkedIn launched a beta version of its localised site in Simplified Chinese.

- Opened up its professional publishing platform, enabling any member to publish long-form content.

- Released a new version of Who’s Viewed Your Profile feature with new visual analytics and more data-driven actionable insights to users such as such the industry your viewers work in, the keyword searches that led to your profile, how they found you, what regions they live in, what profession they are in and what company they work for among others.

- Claimed to have crossed 50 million member milestone in the Asia pacific region.

Financials

Asia Pacific (APAC) region reported $38.5 million revenue for the quarter, up 61% from $24 million revenue in Q1 2013. APAC Region currently represents 8% of LinkedIn’s total revenues for the quarter, which was at $473.2 million for the quarter, up 46% YoY.

Globally, the company reported a loss of $13.4 million for the quarter, as compared to a net profit of $22.6 million in the same quarter last year, on account of increased expenditure.

LinkedIn Geography revenues

- Talent Solutions: The revenue from talent solutions (previously called Hiring Solutions) was at $275.9 million for the quarter, a 50% increase year-on-year (YoY). Talent solutions represented around 58% of the company’s total revenues in the quarter, an increase from 57% in Q1 2013.

- Marketing Solutions: The revenue from Marketing Solutions was at $101.8 million for the quarter, a 36% increase YoY. Marketing solutions represented around 22% of the company’s total revenues in the quarter, down from 23% in Q1 2013.

- Premium Subscriptions: The revenue from Premium Subscriptions was at $95.5 million for the quarter, a 46% increase YoY. Premium subscriptions represented around 20% of the company’s total revenues in the quarter, same as in the previous quarter. In fact, the segment contribution has more or less been the same for the past three years with an exception of the Q2 2012 quarter, when it dipped marginally to 19%.

- Field sales v/s Direct Sales: Revenues from the field sales channel was at $275.3 million for the quarter, representing 58% of the company’s total revenue for the quarter while the revenues from the online direct sales channel was at $197.9 million, representing around 42% of the company’s total revenues for the quarter.

- Corporate Solution Customers: LinkedIn reported 25,844 corporate solution customers for the quarter, up 42% from 18,138 customers in Q1 2013.

- Headcount: LinkedIn ended the quarter with 5,416 employees, a significant 43% increase from 3,779 employees in Q1 2013.

DownloadPress Release | Slides | Datasheet