Mobile advertising represents around 80% of Twitter’s ad revenues which were at $226 million for the quarter ended March 31, 2014. This translates to mobile ad revenues of around $180.8 million for the quarter.
In comparison, mobile advertising had accounted for 75% of the company’s ad revenues in the previous quarter and around 60% of ad revenues in the same quarter last year. Last week, Facebook had also mentioned that 59% of its ad revenues were from mobile devices in Q1 2014.
Steady deceleration in user growth rate
While the revenue is increasing for Twitter, its user growth rate seems to be steadily declining across the world: The company reported 198 million monthly active users (MAUs) outside the United States for the quarter, registering a 27% growth year-on-year (YoY) from 156 million MAUs in the same quarter last year. This is the lowest growth rate for the company since it started reporting its financials. The company had witnessed a 33% growth in the previous quarter and 41% growth rate in the quarter before.
It is the same story with Twitter’s worldwide user base which was at 255 million for the quarter, up 25% YoY. In comparison, the company had grown by 30% in the previous quarter and by 39% growth in the quarter before.
— Tim Bradshaw (@tim) April 29, 2014
International users currently represent around 77.6% of Twitter’s total active base for the quarter which is at 255 million MAUs, up 25% YoY. However, it represents only 28.13% of the company’s total revenues for the quarter.
Mobile MAUs: Mobile MAUs were at 198 million for the quarter, up 31% YoY and currently represents 78% of total MAUs during the quarter. Twitter however hasn’t disclosed any information on how many of these Mobile MAUs are mobile-only MAUs and how many use the service on both desktop computers & mobile devices.
The user engagement is also witnessing a similar deceleration: The International timeline views grew by 15% YoY to 110.91 billion views for the quarter, from 96.8 billion views in the same quarter last year. In comparison, the yearly growth rate was 31% in the previous quarter.
The overall timeline views witnessed a similar 15% growth to 156.7 billion views for the quarter from 136.3 billion views in the same quarter last year. In the previous quarter, the yearly growth rate was 26%.
Timeline views are the total number of timelines requested when registered users visit Twitter, refresh a timeline or view search results while logged-in on their website, mobile website, desktop or mobile apps.
Timeline per MAU: The timeline per International MAU declined to 560 views for the quarter, down 10% from 619 views in the same quarter last year and a 2% decline from 572 views in the previous quarter.
The timeline per total MAU was sequentially flat at 614 views for the quarter, although it witnessed an 8% decline YoY from 668 in the same quarter last year.
Ad revenue Per Timeline: The International ad revenue per timeline view however increased to $0.61, up 152% YoY from $0.24 in the same quarter last year and a 1% increase from $0.60 in the previous quarter.
The global ad revenue per timeline view was at $1.44 for the quarter, up 96% YoY from $0.74 in the same quarter last year but down 3% from $1.49 in the previous quarter. Ad revenue per timeline view are the company’s advertising revenue per 1,000 timeline views for the quarter.
Twitter’s International revenues was at $70.45 million for the quarter, up 183% YoY from $24.93 million. The company’s total revenues is at $250.5 million for the quarter, up 119% YoY from $114.3 million in the same quarter last year.
The losses have also increased significantly on an yearly basis to $132 million for the quarter, up from $27 million loss in the same quarter last year. However, the company notes that this includes a $126 million of stock-based compensation expense.
Data Licensing Revenue: Data licensing revenues was at $24.44 million for the quarter, registering a 76% increase from $13.9 million revenues in Q1 2013.
Total Cash: As of March 31, 2014, Twitter has a total $2.2 billion billion money in form of cash, cash equivalents, and marketable securities, same as the previous quarter.