Idea Cellular has added 5.1 million new 3G connections for the year ended March 31, 2014, taking the telco's total 3G EoP subscription base to 10.2 million. In comparison, Idea Cellular had added 4.6 million new 3G subscriptions during 2013 with 3G EoP subscription base at 8.7 million in the previous quarter. For the quarter ended March 31, 2014, the telco has added 1.5 million 3G connections, a significant decline from 2.5 million 3G additions in the previous quarter. The telco's total mobile subscription base however declined to 25.26 million for the quarter, from 25.52 million in the previous quarter due to removal of 'incidental data users’. Incidental data users are users who have consumed less than 1 MB/month. Just like in the previous quarter, this removal of incidental users has helped the telco to bump up its mobile data ARPU and mobile data usage: blended (2G+3G) mobile data ARPU has improved to Rs 104 from Rs 91 in the previous quarter, while the blended mobile data usage per user grew to 410 MB from 309 MB in the previous quarter. The 3G user mobile data ARPU remained nearly flat at Rs 111 per month, from Rs 112 per month in the previous quarter. The total data volume also increased significantly by 31% to 27.3 billion MB from 20.8 billion MB in the previous quarter, however the Average Realised Rate per MB (ARMB) fell sharply by 4.3 paisa to Rs 0.253/MB from Rs 0.296/MB in the previous quarter. Mobile Internet Data - Data revenues are 10.1% of Service Revenue, up…
