After launching in-a-day delivery service in December last year, Flipkart has now introduced same day guarantee delivery in 10 cities across India. To avail this feature, users will have to place their orders by 12 noon and ship it to an address in Bangalore, Delhi, Mumbai, Kolkata, Noida, Gurgaon, Faridabad, Manesar, Navi Mumbai and Thane. Flipkart claims that the order will be delivered by 9pm on the same day. For this, the company will be charging an additional shipping fee of Rs 200, which has currently been reduced to an introductory pricing of Rs 140. In addition, Flipkart mentions that it will refund the product value (of up to Rs 5,000) back to the user's wallet if the product is not delivered on the same day, in addition to the compensation to the customer. However, note that this offer is valid only for the next three days (April 28-30), following which it will be offering only compensation to the customer, similar to In-a-Day Guarantee. This service is however currently available for products sold by WS Retail, which handles its front end retail operations although a company spokesperson told Medianama that they will eventually open it up for other merchants as well. How are they managing this? Ravi Vora, Senior VP - Marketing at Flipkart told Medianama that this service has been in the works for some time now, since it requires co-ordination between the company's technology team, operations team, logistics & warehousing team, its logistic partners and also its customer platform. He claims that…
