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Times Internet’s video on demand service BoxTV has inked a tie-up to add content from Czech Republic-based production house KM plus Media to its catalogue.

As per the deal, BoxTV mentions that it will be featuring more than 100 hours of free ad-supported KM Plus Media content for BoxTV subscribers in India from later this month. KM Plus Media currently produces wildlife documentaries, lifestyle and travel shows and children titles among others with its US co-production partners Big Media.

This content will be accessible from BoxTV website, its mobile apps across iOSAndroid and its connected device apps. With this tie-up, the company claims to have offer more than 17,000 hours of content across Hollywood, Bollywood, Regional movies and television shows.

NatGeo Tie-up: Last August, BoxTV had also tied up with National Geographic Channel to offer National Geographic Channel (NGC) shows and documentaries for all its Indian consumers. Some of the shows that were featured as part of the deal include Air Crash Investigation, Banged Up Abroad, Taboo, Megacities, Caught In The Act, A Traveller’s Guide to The Planets and Dangerous Encounters. It had also partnered Celestial Pictures in June 2013 to offer more than 100 Shaw Brothers martial arts movies on the service.

It looks like BoxTV is focusing more on niche content like documentaries, travel & wildlife related shows and regional shows rather than mainstream content like latest Hindi movies, unlike its competitor Spuul and BigFlix.

However, last month Multi Screen Media’s video on demand service Sony LIV had inked a distribution deal with BoxTV to offer television content from MSM’s TV channels like Sony Entertainment Television India (SET India) and SAB TV and web-only videos like Quickisodes and Short crunch on the service.