SingTel Group, which owns 32% stake in Bharti Airtel, has tied-up with Samsung to launch several joint initiatives including selling phones with data bundles and app promotions among others. These will be rolled out by Airtel in India and Singtel entities like Optus in Australia, Globe Telecom in Philippines, Citycell in Bangladesh and Telkomsel in Indonesia, among others. As per this partnership, Singtel claims Samsung will get a reach of half a billion Singtel customers while it will be able to offer Samsung devices at much more competitive rates. This also includes: - Airtel will offer Samsung phones with data bundles Samsung and Singtel are calling it a 'Retail collaboration programme', but it sounds like a data bundling system. As part of the agreement, Samsung will be offering mid-range and high-end phones at select SingTel Group’s regional mobile associates and its own stores. This initiative is now available to customers of Globe Telecom (Philippines) and will be progressively made available to customers of Airtel and Telkomsel (Indonesia). Airtel is currently running a pre-order for the device on its website. You can Rs 1,500 to book the device and get a coupon (for what?) worth the same amount when the device is sold by Airtel next week. Airtel is also offering 1GB of 3G data free for the first six months myPlan 399 and above (2G data in non-3G circles). It is also offering 2GB of 3G data free per month for two months to prepaid customers. As far as EMIs are concerned, the company could offer…
