Our telecom operator earnings coverage is brought to you by OnMobile Global, India’s leading Mobile Value Added Services [VAS] company Reliance Communications (RCOM) is renewing focus on its CDMA business now that its CDMA voice revenues is almost stabilizing and the CDMA handset ecosystem is improving in the country, the company CEO (Wireless) Gurdeep Singh disclosed during its earnings conference call for the quarter ended December 31, 2013 (Q3-FY14). Singh says they have taken several CDMA oriented initiatives recently like launching GSM+CDMA smartphones, introducing a dedicated CDMA team within its mobility business and upgrading its EVDO network to Rev B in non-3G circles. However, he didn't provide any split of of RCOM's CDMA and GSM revenues. On reports of RCOM restructuring its CDMA business, Singh says they are changing the go-to-market strategy of its CDMA business, due to which it has now created a CDMA organization structure since the characteristics of sales and distribution are entirely different from GSM. CDMA is a device‐bundled business while GSM is a SIM card led business. This structure has been setup so that the distribution, people and the go‐to‐market strategies are aligned to do bundled sales, which a GSM team is never used to selling. Singh also mentions that there are couple of other factors which has led to the telco re-focusing on the CDMA business: - Emergence of Universal Chipsets: Firstly, Qualcomm and other vendors have increased manufacturing chipsets which support both CDMA and GSM, which has led to an increase in the availability of CDMA devices. These vendors have apparently indicated that by the…
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
News
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
Advert
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
News
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
News
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...