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Pune’s PubMatic which has traditionally focused on the global markets, has now announced plans to expand its operations in India, especially in Pune.

As part of these plans, PubMatic will be opening a new office in Pune and hiring around 100 new employees in the city over the next 12 months. Of this, 80 employees will be in technical roles. The focus here seems to be more on fresh graduates rather than experienced engineers. The company currently has around 300 employees in India.

Over the next year, PubMatic hopes that its Pune facility will be responsible for delivering all its key technology initiatives. It will also be responsible for driving sales in APAC (Asia Pacific), Australia and Japan, where the company launched operations earlier this year. PubMatic currently has employees in USA, UK, France, Germany, Japan, Singapore and Australia.

It’s worth noting that PubMatic already has a development center in Pune although it primarily focused on initiatives for global markets. With this office, PubMatic is now probably looking at Indian market as well.

PubMatic IPO: Interestingly, this move comes at a time when PubMatic is reportedly considering an initial public offering (IPO). A source-based Wall Street Journal report (behind a paywall) from last month, had suggested that PubMatic is currently working with bankers like Credit Suisse Group AG and Citigroup Inc for a potential IPO later this year with a $1 billion valuation.

The company had raised $13 million investment led by Nokia Growth Partners and participation from existing investors August Capital, Draper Fisher Jurvetson, Helion Ventures, and Nexus Venture Partners in 2013. It has raised total investment of $76 million which includes the $7 million investment raised by the combined entity of Komli & PubMatic in January 2008. Note that PubMatic was hived off from its sister concern Komli in the second half of 2009.

Komli Media DSP: It’s worth noting that Komli is also looking to extend beyond the ‘ad network’ space by launching a remarketing Demand Side Platform (DSP) last month. It had made several leadership changes as part of its increasing focus on remarketing and social ads. The company had raised $30 million from Peepul Capital and existing investors in October 2013 and has raised a total $97 million investment until now.