This allows merchants to make use of technologies like NFC, QR codes and Bluetooth Low Energy (BLE) to offer context aware payments to their customers.
The company seems to be targeting banks, telecom operators and retailers with this solution. Comviva says merchants can bundle location-based promotions, automated coupon redemption and loyalty card selection during checkout and offer a personalized payment experience along with support for multiple value-added services and payment methods to its consumers.
This solution can be integrated by merchants to their existing mobile app or website at the checkout stageor allow in-app shopping by integrating it into their ERP system.
Comviva payPLUS: It’s worth noting that Comviva also has a mobile point-of-sale solution called payPLUS, which is powered by its mobiquity platform. payPLUS comprises of a mobile app and a mini-card reader which accepted card payments and offered point of sale solutions for proximity payments. It also enabled merchants to deliver promotional campaigns based on their location and was targeting retail chains, insurance sector, supermarkets and restaurants.
Comviva had also partnered with Mastercard to launch an open loop Mobile Money partnership program in February 2012, allowing customers to access major financial services on their mobile phones. In November 2012, it had extended this solution by partnering Tutuka to introduce financial inclusion solutions in Africa.
This solution enabled mobile operators offering mobile money services to make use of Comviva’s Mobiquity mobile payment platform and Tutuka’s prepaid processing platform to offer customers prepaid MasterCard cards or Virtual Card Numbers (VCN) linked to their existing accounts. Customers could make use of these cards to transfer funds, pay bills and purchase goods and services from physical and online retailers.