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Jet Airways Starts Offering Google Now Integration; What Next?

Airlines firm Jet Airways has integrated Google's personal assistant service Google Now for all flights booked on Jetairways.com and Jet Airways's mobile apps. The company says it will be showing timely and relevant updates to passengers through Google Now flight cards, for all tickets bought with a valid Gmail address. These updates will alert users of the flight's departure time & terminal and provide travel information like flight status and upcoming flights among others. It mentions that any booking changes will also automatically reflect on Google Now cards. Remember that Google Now is currently available only on devices running Android 4.1 or later, which has around 64.5% marketshare as per the latest Android distribution numbers. Its also available as part of the Google search app on iOS devices. Note that Google Now previously offered flight cards which provided information like flight status, departure & arrival time among others. However, it was dependent on information from either the user's gmail account or  had earlier searched for the specific flight on Google and didn't appear for all flight searches in our experience. In recent months, we've also noticed that Google has added several new Google Now cards like movie passes which alerts users when to leave for their show and provides directions to the venue with live traffic details, cricket score cards and news topics among others. Ticket-less entry? What's not clear is whether users will be able to get past airport security and also board flights with these flight cards, thereby allowing passengers to skip the long queues typically…

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