The company had previously launched Vogue India on app stores via Magzter last year, but the readership was limited by a subscription system. By launching on Flipboard, the company could be expanding ways to monetize its content.
Do note that Condé Nast India’s parent company had launched full screen ads on Flipboard in 2011. The Indian editions of the publishing house doesn’t have any ads yet, but it is possible that the company will adopt a similar strategy in India too. On an average Condé Nast seems to be posting one or two stories on the service for each of its publication.
Speaking to Afaqs, Condé Nast India director for digital Marc-Oliver Hausen said that it has created customised feeds for Flipboard by adding high quality images and extending the amount of content available on its magazine and website. Most of the selected stories seemed to be lists with full screen images. These stories are also readable on its website.
Other publishers that have launched their editions on Flipboard includes The New York Times, Lonely Planet, Oprah, Fast Company, Vanity Fair, The Telegraph, The Guardian, Esquire and Forbes among others. The content provided by these partners gets branded layouts and the chances of this content being exposed to new users are also higher.
Flipboard had announced at the beginning of this month that it was purchasing a competing service Zite, that was owned by CNN, for $60 million. The company also announced that it was entering in a partnership with CNN for news content.
The reading app had raised $50 million last year from Rizvi Traverse Management, Goldman Sachs, Insight Venture Partners, Index Ventures and Kleiner Perkins Caufield and Byers. It claimed to receive more than 7 billion pages every month, and supposedly has more than 3 million unique magazines on Flipboard.