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What the Competition Commission wants to know about Google in India

The Competition Commission of India, as a part of its investigation of Google's dominance in the Indian market, has asked many Indian Internet companies to share their views on Google's operations in the country. A company which received the CCI's questionnaire has shared its details with MediaNama. Note that the CCI is yet to respond to our questions for clarification on its investigation, and Google in response our queries has said: "We're confident that our products are compliant with competition law in India and we continue to cooperate with the Competition Commission of India and are responding to all their queries." The questionnaire, sent late last year to Internet companies, points towards the aspects of Google's business that the CCI is investigating: - Vertical search advertising: The CCI has asked Indian Internet companies to elaborate on whether there are any barriers to entry or expansion, in terms of investments, scale and technology, in the vertical search advertising space. It needs to be noted that Google is a horizontal search engine, and vertical searches like JustDial do get significant searches online. However, bear in mind that Google's vertical search results (Video, Maps etc) are also integrated with its horizontal search, which might give it a competitive advantage. The CCI wants to know whether Google has leveraged its generic search to give undue benefit to services like YouTube, Google Maps, Google Finance, Google Flight, Google+ etc, or it's business partner websites by displaying them at the top of the search results as natural results…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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