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75% Of Twitter’s Ad Revenues Was From Mobile In Q4 2013

Twitter, in its first quarter as a public company, has reported 187 million monthly active users (MAUs) outside the United States for the quarter ended December 31, 2013 (Q4 2013). This is up 33% year-on-year (YoY) from 140 million MAUs in the same quarter last year and up 4% from 179 million MAUs in the previous quarter. Overall, it has reported 241 million MAUs for the quarter, which is up 30% YoY from 185 million MAUs in the same quarter last year and up 4% from 232 million MAUs sequentially. Mobile MAUs were at 184 million for the quarter, up 37% YoY and currently represents 76% of total MAUs during the quarter. Twitter however hasn't disclosed any information on how many of these Mobile MAUs are mobile-only MAUs and how many use the service on both computers and mobile devices. International users account for 77.6% of Twitter’s active user base for the quarter, although it represents only 27% of the company's revenues for the quarter. Timeline Views: The user engagement has increased on a yearly basis, although it seems to have decreased on a quarterly basis. Alternatively, it's possible that users made use of third party Twitter clients more during this quarter than the previous quarter, since Twitter doesn't track this data (correct us if we are wrong). The International timeline views was at 107 billion timeline views for the quarter, up 31% YoY but down 7.8% quarter-on-quarter (QoQ). The total timeline views was at 148 billion timeline views, up 26% YoY but down 6.9% QoQ.…

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