PubMatic, the programmatic ad platform for publishers, had raised $13 million investment led by Nokia Growth Partners and participation from existing investors August Capital, Draper Fisher Jurvetson, Helion Ventures, and Nexus Venture Partners in 2013.
The company plans to use the investment raised to improve its platform and for International expansion. PubMatic CEO and co-founder Rajeev Goel is also quoted in the press release as saying this investment will improve its “direct market access by plugging into the global NGP (Nokia Growth Partners) and Nokia presence.”
PubMatic had earlier raised $45 million from August Capital Draper Fisher Jurvetson, Nexus Venture Partners, Helion Ventures and Silicon Valley Bank in June 2012 and $7.5 million from Helion Venture Partners, Draper Fisher Jurvetson and Nexus Venture Partners in April 2010. Overall, it has raised $76 million since launch, which includes the $7 million investment raised by the combined entity of Komli & PubMatic in January 2008. PubMatic was hived off from Komli in the second half of 2009.
Interestingly, its also worth noting that Komli Media had raised $30 million from Peepul Capital, Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners and Draper Fisher Jurvetson in October 2013.
IPO Later This Year?
This could also possibly be the last investment round for PubMatic before an IPO. A Wall Street Journal report cites sources to say PubMatic is currently working with bankers like Credit Suisse Group AG and Citigroup Inc for a potential IPO with a $1 billion valuation. It says the offering is expected to come later this year. We have contacted PubMatic for a confirmation and will update once we get a response.
New Video RTB capabilities
PubMatic also mentions that it recently added video RTB (Real Time Bidding) to its existing mobile and display capabilities, enabling publishers to deliver video ads across display, mobile, and tablet in real time. It claims to enable publishers activate Instream, Inroll, Midroll, Postroll, and Companion ads through this solution.
The company also claims that it now offers a single integrated platform which allows multiple types of demand partners and buying setups to compete for the publisher’s inventory, thereby enabling premium publishers and brands engage with their consumers across every screen and every ad format.
In November 2013, PubMatic had opened its mobile SDK for premium publishers to all app developers on a self-serve basis, enabling them to make use of PubMatic’s premium mobile solutions which was previously available only for enterprise clients with more than 30 million impressions per month.
It had also launched a new suite of technology solutions called PubConnect in September 2013, which enables publishers to join together and establish controlled groups to create a private premium advertising channel across multiple publishers.