Komli Media seems to be moving beyond the ‘ad network’ space by launching a remarketing Demand Side Platform (DSP) which aims to allow digital marketers to convert dropped-off and dormant visitors into potential customers through personalized targeted ad campaigns.
The company says this platform allows advertisers to manage their remarketing campaigns across various ad types like display, mobile and social ads at a place. It claims this platform offers all the features of a remarketing solution like native dynamic creative optimization, advanced audience segmentation, and built-in performance optimization along with the transparency and self-serve features of a traditional demand side platform.
Advertisers will have the option to either self-manage their campaigns using this platform or else let Komli manage campaign deliveries until they build these capabilities internally.
The company says it has been running campaigns across various verticals like e-commerce, travel and finance and has signed up customers like Myntra for this platform. A TechCrunch report says Komli Media has signed up around 20 customers to use this platform.
Changes in Leadership Team
Coinciding with this launch, Komli has made several changes to its leadership team as part of its increasing focus on remarketing and social ads.
– Ashwin Puri will be heading Komli’s newly created Remarketing DSP business along with its mobile business.
– Matt Sutton will be heading Komli’s social business while Mukesh Agarwal will be leading product management across the company.
– Damien Lavin has been promoted to head the Southeast Asia and Australia regions while Komli CFO Rakesh Malani has an additional responsibility of heading HR globally.
Komli co-founder and chairman Amar Goel had taken over as the CEO of Komli Media last December after the erstwhile CEO Prashant Mehta had quit following a five year stint with the company. This was just a month after Komli had raised $30 million from Peepul Capital and existing investors Norwest Venture Partners, Nexus Venture Partners, Helion Venture Partners and Draper Fisher Jurvetson.
Other Initiatives: Last December, Ozone Media had launched a dynamic creative optimization product (DCO) called ‘Adadyn’ in the Asia-Pacific region, which allows advertisers to set up dynamic creatives and plug those into multiple ad networks.
SVG Media’s digital marketing data provider PrecisionMatch had also partnered with media planning and audience profiling solution provider Effective Measure to introduce improved online display effectiveness measurement metrics and offer campaign metrics tools to advertisers.