junglee_quickr_logoAmazon-owned product comparison site Junglee.com has tied up with online classifieds business website Quikr to let shoppers view and compare prices of second hand products listed on Quikr.

Prices from Quikr are visible under a section titled ‘Related product listings from sellers’ on product pages. These listings are location-based, with an option to change your location and see relevant result from sellers in your area. As of now, this feature is available for shoppers from Ahmedabad, Bangalore, Chennai, Gurgaon, Hyderabad, Jaipur, Kolkata, Mumbai, New Delhi and Pune. Only consumer electronic products are currently listed as of now, but Junglee plans to expand the coverage to more categories in the near future.

It is worth noting that eBay was among the investors when Quikr raised $32 million (Rs 176 crore) in 2012 from Warburg Pincus and other existing investors such as Matrix Partners India and Norwest Venture Partners. It is not clear why the company did not go for such a tie-up with eBay. eBay on the other hand had started cross promoting products with Snapdeal (another company it has invested money in December 2013) as part of “first stage of partnership”.

Quikr competes with Naspers backed OLX, and Sulekha. It also competes with vertical specific sites like Gaadi.com or 91mobiles. In the consumer electronics space, e-commerce companies such as Flipkart and Snapdeal have tied-up with companies such as ReGlobe to buy back products and offer in-house credit for buying newer products. Companies such as ReGLobe cover only a limited set of devices and the prices offered is not that great most of the time, but it is much more convenient for shoppers compared to selling it on a classifieds website.

Flawed implementation

The integration is a very good idea, but the implementation leaves much to be desired. I searched for Nexus 5 and the related products section had listing for LG P500, LG Optimas (sic), LG Cookie with no sign of Nexus 5. This is despite Quikr having several listings from Delhi of Google’s flagship phone on its website.

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I also searched for iPhone 5s on Junglee and the results from Quikr were better for this product, but two out of the four listings displayed initially were of iPhone 5s clones. If this tie-up and listing has to make sense the results need to be more relevant and accurate.