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Mobile ad network InMobi has introduced a context-aware interactive video ads platform which aims to allow brands to create an immersive ad experience for its consumers.

The platform is currently invite-only but by the looks of it, this seems to be an extension of InMobi’s context-aware personalized mobile ads which was launched in October 2013. Note that InMobi had acquired a mobile location and context technology startup Overlay Media in January last year and the company is probably using this tech to power these ads.

InMobi claims that prominent app developers across various categories like gaming, music, media and entertainment who are currently participating in a pilot program related to video app promotion campaigns, have seen more than 200% increase in app install rates.

Ad Formats

Besides the classic video ad formats like pre-roll video ads, videostitials, full-screen video interstitial ads and click-to-video banner ads, InMobi claims this platform also offers advanced video ad formats like:

Interactive Canvas which allows advertisers to overlay interactive content like clickable windows and call-to-action buttons on the display canvas.

Video SmartAds which seems to be the video version of the context-aware personalized mobile ads. It allows brands to deliver contextually relevant videos and messages based on external feeds like location, weather and live data like stock market feeds.

Video Continuum which allows brands to identify and re-target consumers to play ads from a preset video series which is in a sequence. For instance, a series of ads on types of stains a detergent can remove.

Form Capture which allows consumers to respond to customized questions as part of the interactive video ad experience. The responses can then be used by brands for better retargeting and understand consumer preferences.

Last month, InMobi had also launched a native ads platform which allows app developers and mobile publishers to create and and serve native ads to their users.

On the other hand, InMobi’s competitor Vserv.mobi had introduced a new mobile ad format called SmartRewards last month, which allows advertisers to incentivize users by rewarding them for specific actions.

Komli Media had also launched a remarketing Demand Side Platform (DSP) in a bid to move beyond the ‘ad network’ space. The platform allows digital marketers to convert dropped-off and dormant visitors into potential customers through personalized targeted ad campaigns.