The digital media advertising revenues for the year 2013 is estimated at Rs 2,520.1 crore (around $405 million) , up 30% from Rs 1,938.6 crore in 2012, according to the annual advertising expenditure report from GroupM. Digital contributed to 6.5% of the total media advertising expenditure in 2013, up from 5.5% share in 2012. GroupM however notes that these net advertising revenues are not inclusive of agency commissions, hence they indicate what media owners have earned and not what advertisers have spent. The agency estimates that the digital media advertising revenues to reach Rs 3,402.2 crore ($546 million) in 2014, registering a 35% growth year on year. This will represent around 7.9% of the total media advertising expenditure in 2014, which is estimated at Rs 43,065.4 crore. The company notes this will be driven by election spending by the government and political parties across all media. Other highlights from the report - Television: Television had an estimated advertising revenues of Rs 16,860.2 crore for the year 2013, up 13.8% from 14,811.8 crore in 2012. It represents around 43.7% of the total media advertising expenditure in 2013, up from 42.2% share in 2012. For the year 2014, GroupM estimates the advertising revenues to increase by 12% to Rs 18,883 crore. - Print: Print had an estimated advertising revenues of Rs 14,248.3 for the year 2013, up 4.6% from Rs 13,622.2 crore in 2012. It represents around 36.9% of the total media advertising expenditure in 2013, down from 38.8% share in 2012. For the year 2014, GroupM estimates the contribution to further decline to…
