Suvidhaa Infoserve, a services commerce company, has launched an online payment platform for consumers called suvidhaa.com. The new service lets consumers pay DTH, mobile and utilities bills apart from making payments towards insurance. It comes with reminders and data on all payments made by a customer over time through a bill management system. The service works like PayTM or Freecharge and even offers coupons when people make payments through their service. However there are only three offers listed currently which pales in comparison to those provided by competing sites. Suvidhaa also has a Plan Selector which is very interesting and resembles Airtel's MyPlan in terms of user interface. You can set the amount of minutes you talk on the phone, data used, SMSes sent and select the appropriate plan for any mobile operator from any circle. The company had raised $12 million in its third funding round, from Japanese corporate conglomerate, Mitsui & Company in 2011. It had raised a total of $25 million which includes seed funding by billionaire Shapoor Pallonji Mistry. The company had raised $7 million in its second round of funding from IFC (World Bank Group), and existing investors, Norwest Venture Partners (NVP) and Reliance Venture Asset Management (RVAM). The two had earlier invested an undisclosed amount in the company. Founded in 2007, the company allowed users to make payments to IRCTC for railway ticketing, major airlines for airline ticketing, telecom services purchases from Vodafone, Airtel, BSNL, Reliance, Idea, Aircel,Tata Docomo and MTNL, banks such as Union Bank of India, Corporation Bank, ICICI Bank, Indian…
