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Snapdeal’s Payment Gateway KlickPay Goes Live; Priority Score

It looks like Snapdeal has gone live with its payment gateway solution Klickpay, allowing users to make payments for their online purchases on Klickpay merchant websites. The solution is currently live on Snapdeal wherein consumers can use this option for their purchases. This follows a report from last month which had suggested that Snapdeal was planning to launch a payment gateway in a bid to reduce the usage of cash on delivery model by consumers for online payments. The service seems to be currently targeting those who are wary of sharing their credit card details for online transactions, by positioning itself as a platform which facilitates online payments without disclosing the user's credit or debit card details to the merchant. It claims to encrypt sensitive information like credit card numbers, expiry month and year before sending it over to merchants. Users can sign up for a Klickpay account using their Facebook credentials or by providing details like name, email address and mobile number, and then save details like their address, credit or debit card numbers. This allows quick payment Following this, users can sign in using their Klickpay account on merchant sites and complete the purchase by entering their CVV number and the 3D secure password. Last month, Flipkart's Payzippy had also introduced its consumer facing product, allowing users similar functionality. KlickPay Score: For merchants, it offers features like checkout widgets, payer network, fraud detection and others. But what's particularly interesting is a Klickpay priority score for each customer, generated from their online transaction history, COD (Cash on delivery) returns, social…

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