(with inputs from Brindaalakshmi K) Telecom service provider, Vodafone has introduced a WiFi zone for its customers at the Belvedere Rapid Metro Station in Gurgaon, as a part of its branding exercise at the Rapid Metro Station in Gurgaon, which has also been named after the company, and has significant branding from the company. Apart from branding the entire station, the company has also set up an all women Vodafone retail store and a free WiFi zone for its customers. What's not very clear is whether the WiFi network is available only for Vodafone customers, or for all those passing through. Typically, a user won't spend much time at a metro station, but having WiFi encourages them to spend more time there. We wonder if Vodafone has a limited offering, though: is connectivity limited for, say, 30 minutes, as with Tata Docomo's (not-particularly-great) WiFi offering at airports? Vodafone will also have to manage security concerns related to people using public WiFi, and the typical way of doing that is by asking users to connect by authenticating using a code sent to their mobile phones. Frankly, we wish Vodafone was expanding this service to all metro stations, not just the one named after itself. Data connectivity at Metro stations in Delhi is terrible due to two reasons: at crowded metro stations like Rajiv Chowk, the networks are typically jammed because of the thousands of people present at any given time. At some stations, like the one at Chawri Bazaar, the station is…
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