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JustDial Does More Campaigns & Revenue, Despite Weak Quarter For Search In Q3-FY14

Q3 appears to be a particularly weak quarter for JustDial, at least when it comes to the Internet part of its business: PC Internet visits (-11.3%) and searches (-11%) both declined sequentially for the Quarter ending December 31st 2013 for the listings and search giant, pulling down both total usage (by 5.7%) and total searches (by 5.8%). This mirrors a trend shown by the company for the same quarters last year, where Internet visits declined 1.97% and Internet searches reduced by 10.39%. JustDial now operates at almost 25.52% higher in terms of visits and 42.29% higher in terms of searches than the same quarter last year. However, what should worry the company is that its Voice/SMS searches declined 5.3% quarter on quarter, even though for the same two quarters last year, voice searches had grown by around 2%. Justdial is making more money. The company ran substantially more campaigns in Q3-FY14: 249,600 campaigns for the quarter, up 25.9% from the same quarter last year, and 6.4% up quarter on quarter, which helped grow total income by 25.92% year on year. Quarter on quarter, campaigns increased by 4.6%, while total income grew 6.4% to Rs 119.68 crore. Year on year, Justdial reported a revenue growth of Rs 25.92%. As per our calculations, JustDial makes Rs 4802 per campaign, and this has declined year on year by 1.58%, but grown 1.7% quarter on quarter. Profit for the company increased by 3.8% quarter on quarter to Rs 29.75 crore, 86.4% higher than the…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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